Commerce & Management
Digital Marketing
Master the fundamentals and advanced concepts of commerce & management. This comprehensive course will take you from beginner to expert level with hands-on projects and real-world applications.
4.8★
Rating
20-30 hours
Duration
1.2k
Students
17
Chapters
Course Curriculum
1
Foundations of Marketing and Introduction to Digital Marketing
Topics & Subtopics
• Basics of marketing
• Traditional vs. digital marketing
• 4 Ps: Product, Price, Place, Promotion
• Market segmentation: demographic, psychographic, behavioral, geographic
• Customer persona creation
Learning Outcomes
• Explain fundamental marketing concepts
• Differentiate between traditional and digital approaches
• Apply segmentation strategies
• Create detailed customer personas
2
Branding, Digital Identity, and Website Fundamentals
Topics & Subtopics
• Branding elements: logos, taglines, colors, mascots
• Digital branding & online presence
• Domain names and hosting
• URL structure basics
Learning Outcomes
• Identify key elements of branding
• Establish a digital brand identity
• Understand website hosting & domains
• Analyze URL structure
3
Creating and Publishing a Blog on WordPress
Topics & Subtopics
• Setting up WordPress blog
• Customization, categorization, tagging
• Publishing blog posts
• Integrating Google Search Console
Learning Outcomes
• Build and customize a blog
• Organize blog content effectively
• Publish optimized blog posts
• Improve indexing with Search Console
4
Using SEO Tools and Analyzing Website Performance
Topics & Subtopics
• SEO tools: Google Search Console, backlink checkers, DA checkers, heading analyzers
• Google PageSpeed Insights
• Importance of metadata
• Monitoring website performance
Learning Outcomes
• Use SEO tools to audit websites
• Improve search engine rankings
• Optimize metadata and speed
• Monitor and enhance website visibility
5
Google Ads – Account Setup, Campaign Objectives, and Structure
Topics & Subtopics
• Introduction to Google Ads
• Campaign types: Search, Shopping, Display, Video
• Google Ads structure: account, campaign, ad groups, ads
• Setting campaign objectives
Learning Outcomes
• Set up Google Ads account
• Differentiate campaign types
• Define ad objectives
• Plan campaign structure effectively
6
Hands-On Google Ads Campaign Creation and Targeting Strategies
Topics & Subtopics
• Campaign setup process
• Bidding strategies
• Advanced targeting: demographics, affinity, in-market
• Keyword selection
• Writing ad copy
• Budget allocation and review
Learning Outcomes
• Create Google Ads campaigns
• Apply targeting strategies
• Select effective keywords
• Write compelling ad copy
7
Hands-On Walkthrough – Creating a Display Campaign in Google Ads
Topics & Subtopics
• Step-by-step display campaign setup
• Defining campaign objectives
• Audience targeting
• Keyword strategy
• Ad creation and optimization
Learning Outcomes
• Set up Google Display Campaigns
• Target audience effectively
• Optimize ad elements
• Use interface tools for campaign success
8
Creating and Publishing a Google Display Campaign
Topics & Subtopics
• Campaign customization
• Audience segmentation
• Keyword targeting
• Visual ad design
• Launching campaigns
• Monitoring performance
Learning Outcomes
• Customize Google Display Campaigns
• Segment target audiences
• Design visual ads
• Track and analyze campaign performance
9
Creating a Google Video Campaign – Step-by-Step Walkthrough
Topics & Subtopics
• Video advertising introduction
• Setting campaign goals
• Audience targeting
• Creating video ads (YouTube links)
• Publishing campaigns
• Performance optimization
Learning Outcomes
• Create video ad campaigns
• Target audiences with video ads
• Publish on YouTube/partners
• Optimize video engagement
10
Hands-On Setup – Performance Max and Demand Generation Campaigns
Topics & Subtopics
• Performance Max introduction
• Demand Generation campaigns
• Asset creation & audience signals
• Bidding strategies
• Monitoring performance
Learning Outcomes
• Launch advanced campaign types
• Use automation for ads
• Configure audiences and assets
• Maximize conversions with strategies
11
Introduction to Google Analytics and User Behavior Tracking
Topics & Subtopics
• Google Analytics overview
• Metrics: users, sessions, events, engagement time
• Categories: acquisition, engagement, monetization, retention
• GA4 introduction
• Traffic source classification
Learning Outcomes
• Track user behavior with GA4
• Interpret metrics effectively
• Evaluate website/app performance
• Use demo account for practice
12
Creating a Facebook Page and Advertising Campaign
Topics & Subtopics
• Creating a professional FB page
• Facebook Ads Manager
• Audience targeting
• Budget and ad creative setup
• Campaign review and monitoring
Learning Outcomes
• Build a Facebook page
• Launch FB ad campaigns
• Target audiences on FB
• Monitor ad performance
13
Hands-On Facebook Ad Sharing and LinkedIn Profile Setup
Topics & Subtopics
• Sharing and previewing FB ads
• Facebook Business Manager basics
• Creating a LinkedIn profile
• Professional branding on LinkedIn
Learning Outcomes
• Share ads for collaboration
• Use FB Business Manager
• Create LinkedIn profiles
• Begin personal digital branding
14
LinkedIn Profile Optimization and Campaign Manager Setup
Topics & Subtopics
• Optimizing LinkedIn profiles
• Skill endorsements
• Collaborative articles
• LinkedIn Campaign Manager setup
• Joining groups & daily activity
Learning Outcomes
• Optimize LinkedIn profile
• Engage in professional networking
• Run LinkedIn ad campaigns
• Enhance professional visibility
15
Landing Page Creation and Email Marketing Using MailChimp
Topics & Subtopics
• Landing page structure
• Call-to-action design
• Audience segmentation
• MailChimp campaign setup
• Email campaign design and tracking
Learning Outcomes
• Create landing pages
• Design CTAs for conversion
• Launch email campaigns
• Track email marketing performance
16
Online Reputation Management and Affiliate Marketing
Topics & Subtopics
• ORM basics & best practices
• Tools: Google Alerts
• Handling feedback and reviews
• Affiliate Marketing introduction
• Commission-based models
• Blogs & social media for affiliate promotion
Learning Outcomes
• Apply ORM strategies
• Use tools to monitor reputation
• Handle customer feedback effectively
• Implement affiliate marketing
17
Email Campaign Execution, SEO Basics, and Affiliate Marketing Flow
Topics & Subtopics
• MailChimp campaign execution
• SEO fundamentals: on-page, off-page, technical
• SEO audit tools
• Affiliate marketing step-by-step flow
Learning Outcomes
• Execute email campaigns
• Apply SEO techniques
• Audit websites with tools
• Understand affiliate marketing workflow
17
Total Chapters
20-30 hours
Total Duration
17
Modules
Practical
Labs
Ready to start your learning journey?
Enrol NowStudent Reviews
4.8
Based on 1,247 reviews
Rating Distribution
5
892
4
234
3
89
2
22
1
10
Recent Reviews
AJ
Alex Johnson
2 weeks ago
Excellent course! The instructor explains complex concepts in a very clear and engaging way. The hands-on projects really helped me understand the material better.
SC
Sarah Chen
1 month ago
This course exceeded my expectations. The curriculum is well-structured and the instructor is very knowledgeable. I've already applied what I learned in my current job.
MR
Michael Rodriguez
3 weeks ago
Great course overall. The content is comprehensive and the instructor provides good examples. Would recommend to anyone looking to learn this topic.
ED
Emily Davis
1 week ago
Amazing course! The instructor's teaching style is perfect for beginners. The step-by-step approach made everything easy to follow.
Requirements
💻
Basic Computer Skills
Basic understanding of using a computer and internet
🎯
No Prior Experience Required
This course is designed for complete beginners
🌐
Internet Connection
Stable internet connection for video streaming
⏰
Dedication & Time
Commitment to complete the course and practice
Target Audience
Students and recent graduates
Working professionals looking to upskill
Career changers
Entrepreneurs and business owners
Anyone interested in learning new skills
Access To This Course
This course is available with our All-In-One subscription. Get unlimited access to all courses, premium features, and exclusive content.
Enrol Now
